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Business students represent SLC at national case competition

2018-02-13

Business students from St. Lawrence College’s Brockville campus competed in the 13th annual Vanier College BDC Case Challenge in Montreal on February 10 and 11, 2018.

Second year Business Administration students Andrew Levesque, Lauren Pringle, and Jessie Hart travelled to Montreal to represent St. Lawrence College at the case competition, which brings together teams of upper-year business students from across Canada to compete and learn. At the competition, teams receive a business case study, have three hours to analyze the problem and devise a marketing solution, provide a 20-minute presentation of their plan to a panel of judges.

“Attending the annual Vanier College BDC Case Challenge in Montreal was extremely beneficial to me and my teammates; we learned how to work as a team, make quick and smart business decisions, and we each gained valuable life skills that we will be applying to our futures. The opportunity to partake in this event has given us the chance to explore new ideas, build upon our own, as well as invest in our futures while having the support of our peers, faculty, and other colleges across Canada,” said Lauren Pringle. “As a business student it is important to keep up to date with current trends and strategies. We not only had the chance to participate in this competition but also to form new relationships with some of the brightest young minds of today.”

Coached by Business program coordinator and professor Michael Jackson, the team spent many hours in preparation outside of class time, practicing for the competition by examining sample business case studies and creating marketing solutions, as well as practicing their presentation skills.

“The Vanier College BDC Case Challenge is an extraordinary learning and networking opportunity for our students. I was very proud of their ability to apply the skills they have learned in our Business program to a challenging, real-life marketing problem. The opportunity to present and receive feedback from executives and business owners at a national case competition is an invaluable learning experience for our students,” said Jackson.

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Denise Wing
Communications Officer
St. Lawrence College
613-345-0660, ext. 2261