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Glow of Silver for St. Lawrence College Marketing Students


At the 8th annual Vanier College BDC Case Challenge held in Montreal, Quebec, February 8-10, students representing the Business Administration Marketing and Marketing Communications programs at St. Lawrence College finished second overall in a competition that included college teams from across Canada. St. Lawrence students have performed admirably in recent years at this competition. In the past four years, St. Lawrence students have placed first once and second twice. No other college in Canada can match that level of performance.

In the competition students are evaluated by a panel of senior level marketing practitioners. The students are given three hours to analyze a case, prepare the solution, and develop a PowerPoint presentation. Twenty-eight colleges participated this year from as far away as Vancouver, BC and Corner Brook, NL. The St. Lawrence team of David Harnden, Brooke Jibb and Breanne Sinibaldi, all 3rd year marketing students, advanced from the preliminary case round being ranked in the top two of their division. The top two colleges from each of the three divisions advanced to the final round.

In a tension packed room that included all of the students and faculty from the participating colleges, the St. Lawrence team delivered their final case analysis, recommendations, and marketing plan in a confident, convincing and professional manner. They were challenged with some difficult questions from the judges but defended their recommendations effectively.

David, Brooke and Breanne knew they would be competing against some of the best and brightest marketing students from across Canada. Brook felt well prepared for the competition stating “The quality of education we are getting from St. Lawrence College gave me absolute confidence not only that our team could handle anything and everything that was thrown at us, but we could also excel. I am incredibly proud to be given the opportunity to represent St. Lawrence College.”

David Harnden offered another perspective. “The BDC Case Challenge was a developing moment in my academic career. Being put into an unknown situation and having to interpret, develop, and present your marketing plan to your peers from across Canada and the judges, is definitely a challenge. But after discovering what you are capable of through preparation, practice and encouragement, your challenge becomes your skill.”

For Breanne Sinibaldi it was journey of personal development. “If you had told me a few years ago that I would be competing in a national marketing competition, presenting a strategy we just developed a few hours before to a room full of people I would have called you 100% crazy! I have learned more about myself beyond my wildest dreams.”

Faculty advisor Kip Tuckwell was extremely proud of the team’s performance. “Such poise and confidence was truly impressive. The team’s success was a testament to their commitment and dedication while training for the competition. Their desire to improve with each case they undertook paid dividends at the competition.”

The competition is organized and hosted by Vanier College and sponsored by the Business Development Bank of Canada (BDC) and Scotiabank.


About St. Lawrence College
With three friendly campuses in Brockville, Cornwall, and Kingston, St. Lawrence College is an integral part of the economic vibrancy of Eastern Ontario. St. Lawrence College is a close-knit community of 6,700 full-time students from Canada and from more than 40 countries worldwide, with more than 70,000 alumni. As part of ongoing sustainability initiatives, the College recently completed the installation of more than 1,600 solar modules on the roofs of our Kingston and Brockville campuses, the largest solar roof-top installation of any post-secondary institution in Canada. In addition to this investment in our campus infrastructure we have recently completed a multi-million dollar revitalization of our Cornwall campus. The college has many exciting Applied Research projects in progress, as well, our Corporate Learning and Performance Improvement group has helped more than 200 organizations grow and prosper. Hundreds enroll in our part-time and distance education courses each year. We work with thousands of clients annually at our Employment Service locations in Kingston, Sharbot Lake, Sydenham, and Ottawa.

For information

Laura Tulchinsky

St. Lawrence College, Communications

613-544-5400, ext. 1291