Designer Bio
Kevin is a designer in Kingston Ontario that focuses on user centered design. His pursuit of Graphic Design came as a second career choice after spending years in the workforce undirected. After discovering the power of creative thinking and the potential to help entrepreneurs and businesses fulfill their digital needs, Kevin started a web design company called Zymes Design that aims to help grow and scale small businesses in Ontario.
Kevin’s heart is in digital designs focusing on interactive elements —websites, apps, and motion graphics— but at a basic level it all comes down to problem solving and discovering the ideal solution using visual communication.
Environmental Poster Campaign
Objective
The requirement for this poster series was to create awareness around an environmental topic that was important to Canada. The series needed to feature 3 unique posters that all felt like part of a whole when placed side by side. It needed to have a compelling tagline and a Call to Action. It was also important that these posters serve a specific target audience. The posters needed to be printed in full colour with a bleed.
Description
The target audience is important here. The posters are meant to attract young Canadians either in College or available to work seasonally, that are interested in travel and have a strong attachment to the natural landscapes of Canada. The images used are meant to be seen as worth of social media posts, showing off that travel lifestyle sought after by a lot of Canadian youth. Each poster has an iconic scene unique to the province mentioned in the stacked text to the right. Each province is given a unique colour but also a tree shape that mimics the type of trees planted in that province. Ontario (Pine/Spruce), Nova Scotia (Aspen/Spruce), British Columbia (Fir).
Logo and Menu Creation
Objective
The requirement for this project was to create a corporate identity for a restaurant and show the use of this visual as part of their proposed menu. The challenge was to bring in fluid design elements that could be shown throughout the menu, use cliches strategically, and differenciate the restaurant from it’s competitors.
Description
This is a two part rationale, first the logo. The design principle employed here is figure ground. The space within the claw is a fish on a hook like the lobster has placed a trap and is just waiting for the fish to take the bait. This is a literal take on the name where the lobster could be seen as “lazy” but the concept is smart. The colours chosen are familiar to sea shanty restaurants and create quick recognition of the industry. The typeface chosen is DeLittle which has this swashed look but resembles lobster tails or fish fins and is playful inviting families to enjoy the setting.
App Design
Objective
This projects challenged us to make our first mobile app. The task was to create an app that followed Apple and Android guidelines, have a strong ADS, and utilize UX design principles with interaction standards.
Description
GeoQuest improves upon geocaching by adding artificial reality to the traditional game. The app was designed to include social media elemetns like sharing options, use complex satellite imagery, and show off the features of an iPhone. Users can speak to the app in the “Marco-Polo” mode, they can use the vibration sensor, or even ping for firewaorks near the geocache location. These features celebrate cellphone technology and promote the sale of more complex phones.
