Designer Bio
Caroline comes from a multi-disciplinary arts background founded in music and visual fine art. She holds a Bachelor’s of Music from Queen’s University, and an Advanced Diploma from St. Lawrence College. Caroline has worked at SPARK Creative Communications as a Graphic Designer, focusing on branding, print, and digital assets for a variety of clients. As a freelance artist, Caroline has practiced maintaining her own small arts business that is inspired by nature and the world around her.
Caroline has a passion for visual identity, logo, and print design, and she aims to bring the skills and excitement she has both with visual arts and music into the world of Graphic Design. Her mission is to create design solutions that focus on the client and target audience by telling stories and fostering connections.
email: itsckdesign@gmail.com
linkedin: Caroline Kwok
instagram: @itsckdesign
Course
Brand Identity I
Objective
The project objective is to create a logo and e-commerce website for Rooted through focused research that helps create an understanding of brand development and responsive web design.
Description
Rooted is a family owned plant business that focuses on linking nature and the comforts of home together. Allowing the rough edges to shine through makes this unique and memorable, letting individuality shine through. The rustic bold ‘R’ grounds the logo, making it feel rooted.
Course
Typography V
Objective
The project objective was to develop and create a 16 page minimum book spread of the work by Sacha French, a local artist within the community.
Description
Sacha’s work is known for her bright, bold colours and thick paint strokes, embodying movement in the works she produces. The spreads harness those bold colours and showcases her work through simple text layouts that let the work speak for itself. Sacha’s style is reflected through the hand-written titles, colour choice, and use of illustration.
Course
Graphic Design IV
Objective
The project objective was to create an awareness campaign on a major environmental issue by developing two assets (print and digital) to promote and support the campaign.
Description
Environmental campaigns act as a platform for engagement, awareness, and education. This one focuses on natural pollination and the importance of pollinators in our local environments. By creating a design that was hand drawn in black and white to emphasize the decline of pollinators in nature, it generates eye-catching contrast that draws viewers in.
Course
Brand Identity Design II
Objective
The project objective was to redesign or refine the current logo for Canta Arya in order to improve their visual identity. Extensive research was conducted to support the design decisions and solidify the organization’s position within the community against their competition.
Description
Canta Arya School for Strings is a not-for-profit organization dedicated to teaching, performing, and supporting string players through the Suzuki method. The redesign focuses on a simple and memorable solution that caters to the professionalism and friendliness students experience when enrolled in Canta Arya’s programming.
