Designer Bio
Creative exploration has always guided Bea in everything she does, even from a young age. Whether it was through drawing, colouring, designing paper dolls, and crafting, she has always been drawn to the world of artistic expression. This innate passion led her to pursue a career in design, where she honed Necessary skills and refined her craft. As a designer, she specializes in Illustration, Branding, and Publication. Bea is a lifelong learner and a dedicated designer. She strives to deliver the best possible solutions for every project. Outside of design, she finds solace in the simple joys of life. She enjoys spending time with her dog, reading, taking photographs, and caring for her plants.
email: studiobybea@gmail.com
website: www.beavillanueva.com
linkedin: linkedin.com/in/beatrizedv/
instagram: @beavillanueva.art
Course
Brand Identity Design I &
Interaction Design III
Objective
To design a logo for an e-commerce company and apply it to their website. The primary objective is to cultivate instant recognition and establish a strong association between the logo, the website design, and the brand identity of Inkwell & Co.
Description
An illustration of a paper clip was used as a depiction for the first letter of Inkwell. This came from the concept approach of company activity, which in Inkwell’s case, is selling stationery products.
The monochromatic colour palette was chosen because of the nature of products and services offered by Inkwell.
Course
Information Design
Objective
The main objective of the project is to create and design an informative infographic tailored for Ontarians, aiming to enhance their understanding of electric vehicles (EVs) by presenting information on the benefits and challenges of purchasing and using electric vehicles.
Description
The project involved extensive research on electric vehicles. The main target audience for this infographic are interested retirees. Recognizing the perspective and considerations of this audience, all the information in the infographic is beneficial: benefits, additional knowledge about electric vehicles such as types, charging options, range, costs, and data alike.
Course
Typography V
Objective
The objective of this typography course project is to design a visually captivating magazine cover and spreads for ‘Rooted,’ a publication dedicated to providing insightful information about plants, their needs, and requirements for optimal growth.
Description
The design process for this project was 1) conceptualization 2) photography of the plants 3) application.
‘Rooted’ magazine celebrates the beauty of plants! It combines stunning visuals with practical advice. Inspired by nature’s beauty, the colour palette features earthy greens, warm yellows, peaches, and a touch of terracotta clay.
Course
Typography III
Objective
The goal is to design a visually compelling book cover and spreads for a contemporary publication, expressive or representative of the fables chosen.
Description
Forests, Fables, & Folktales is a contemporary book comprised of a collection of Aesop’s fables
The typographic system of dilational was used as a grid of the spreads. In the fables, part of the moral story in both is demonstrating strength and personifying courage in actions that you take. The dilational system demonstrates this because of its focal point. Hercules is an embodiment of strength and courage. The boy, on the other hand, is a portrayal of someone who needs to learn these qualities. The paragraphs being broken apart represents the flow of the stories — it wasn’t a particularly smooth journey.
