Designer Bio
With a passion for design ignited in childhood and honed over a decade-long career as a hairstylist, Alexis brings a unique perspective to the world of graphic design. Specializing in web design, she has an eye for fine detail, creating clean layouts using grids and information hierarchy. Beyond her schooling, she is dedicated to continuous learning and staying at the forefront of design trends and techniques. With a commitment to continue to create people focus designed solutions, Alexis looks forward to her future in the design world.
Email: designsdunnbylexi@gmail.com
Linkedin: Lexi Dunn
Instagram: @designsdunnbylexi
Course
Brand Identity l
Objective
The goal of this assignment is to rebrand the current logo of Fresh Prep, a food prep service based out of BC. The logo should be a representation of the company and their values. Along with the logo the creation of stationary will be created that follows the same feel and look of the logo and brand.
Description
To touch base on the sustainability and fresh ingredient promise, two green Pantone colours were chosen. The logo uses a geometric sans-serif font chosen for its boldness and reliability. The letters “e” in “fresh” and “prep” were modified to resemble a leaf, symbolizing both eco-consciousness and health. This leaf motif extends to the stationary, creating a pattern for envelope flaps and business card backs, utilizing both colours to create a translucent effect. The pattern mimics the scattering of spinach leaves, offering flexibility in logo usage.
Course
Interaction Design III
Objective
Create an app that allows the user to interact with a museum exhibit and share with others that they have learned something.
Description
Guests can simply use their own phone cameras to explore the Canadian War Museum at their own pace, discovering more about each exhibit. Users can also pick out points of interest on objects to tailor their own experience, making sure they’re not overwhelmed. For some extra fun, they can hunt for 3D logo icons scattered around the Museum and decide if they want to join in on the Quiz/Hunt. The leaderboard is used to encourage sharing experiences with others.
Course
Brand Identity II
Objective
The goal of this project is to create a new logo and branding for a non-profit in need of a rebrand.
Description
Mumma’s Here Now is a non-profit neonatal animal rescue that focuses on cats and dogs. The new logo and branding were created with their approachability and sweet nature in mind. The logo uses an animal face with a heart nose to be geared towards the types of animals they help.
