Designer Bio
Maisha is a self-motivated and versatile visual communicator with a passion for creative problem-solving. She approaches each project with curiosity, dedication, and an open mind. She is committed to developing designs that effectively solve complex problems through a well-rounded and detailed strategy. With her keen eye for detail, Maisha delivers high-quality results even on tight deadlines.
Maisha’s experience in graphic design stems from her initial pursuit of engineering at Queen’s University. She quickly realized that the problem-solving aspect of engineering was what intrigued her the most, leading her to pursue graphic design as an alternative field. Her interests in design research, information design, and wayfinding contribute to her unique approach to design. Her passion for design and problem-solving make her an ideal candidate for any project requiring exceptional results.
Course
Brand Identity II
Objective
The goal of this project was to re-create a logo for a charity or non-profit organization that can be readily applied and reproduced across a variety of materials such as the organization’s website, social media, promotional materials, stationery, and digital presentations. To motivate potential donors and participants, the logo must work in both one-colour and two-colour applications and reflect the organization’s values and beliefs. A SWOT analysis was performed to assess the organization’s present marketing promotion and awareness strategies, which include the use of social media outlets and print advertisements.
Description
The Agapè Centre is a non-profit charity, founded in 1971 to provide food to people in need in Cornwall, Ontario. It is the largest food bank in the area, offering various programs like a food bank, soup kitchen, and thrift store, and relies on donations and volunteers. The re-designed logo emphasizes the concepts of food, soup, love, passion, and community, using a simple and modern style with a heart enclosing a bowl of soup. The new logo is meant to address the shortcomings of the current one and stay true to the client’s values.
Course
Interaction Design III
Objective
The project objective was to develop an interactive mobile app for a museum exhibition. An engaging activity was created that enabled users to demonstrate their comprehension of the exhibit. At least 5-7 screens were designed to adhere to the Apple iOS design guidelines and to showcase the interactive activity. The app design was tested with a minimum of 2 participants, and revisions were made based on their feedback to enhance the user experience.
Description
This mobile app was created for a conceptual art exhibition that featured key artists and pioneers of the movement, as well as affiliated artists. The exhibition app includes an introduction to conceptual art, with works by Marcel Duchamp, Sol LeWitt, Joseph Kosuth, and 4-5 other artists such as Damien Hirst, Yoko Ono, Sophie Calle, John Baldessari, and/or Joseph Beuys. The interactive app would allow visitors to explore the exhibition by viewing the timeline of conceptual art, browsing artworks, listening to artwork descriptions and artist biographies, and registering for performance art pieces. Visitors can also scan a QR code or participate in a scavenger hunt to access information and confirm their understanding.
Course
Brand Identity Design I & Interaction Design III
Objective
This project had two main goals. The first goal was to design a logo that effectively represents the brand’s values and ideals, communicating them clearly to customers. The second goal was to create a website that accurately reflects the brand’s identity and provides users with an enjoyable and secure experience while purchasing products.
Description
Aura is a makeup brand that provides high-quality, affordable products for young adults who value creativity and self-expression. The brand aims to empower its customers to explore and experiment with makeup without worrying about the cost. Aura offers a diverse range of makeup products, including bold lip colours and shimmering eye shadows, designed to inspire confidence and encourage limitless self-expression. With Aura, customers can unleash their creativity and achieve on-trend looks without compromising on quality or breaking the bank.
