Designer Bio
Hailey is a graphic designer with a passion for creative, innovative and engaging visual content. With a background in architecture, Hailey brings a unique perspective to her design work, blending technical skills with creative flair to produce outstanding results. Throughout her college career, Hailey has honed her skills in typography, illustration, and motion graphics, and is always eager to explore new techniques and tools to elevate her craft. Her passion for design is matched only by her dedication to delivering exceptional results for every project she takes on.
Originally from a small town, Hailey has never lost her sense of hometown pride and values the close-knit community that shaped her upbringing. She remains committed to pursuing her dreams and building a successful career in the design industry. Hailey is eager to join a design studio where she can collaborate with other creatives and work on a variety of exciting design projects offering her unique blend of skills, creativity, and passion to the team.
Course
Interaction Design III
Objective
The purpose of this exhibit is to educate visitors on the various dinosaurs that were alive during this period. The exhibit will also be interactive to enhance the educational experience around the various dinosaurs’ skeletal systems. This interactive portion will allow people to walk through the exhibit with a device that, when directed at a specific dinosaur, will display that skeletal system even getting prompted to touch the different areas of the skeleton to learn more.
Description
The overall composition was designed to reflect the mood and essence of the dinosaur exhibit. There are two main components to the design, the imagery and the typography. The images are representative of what the viewer will be experiencing in the exhibit while in person, the type is clear, easy to read and understand due to its placement and hierarchy.
Course
Graphic Design III
Objective
The objective of this project is to create a large format poster emphasizing a singular fact regarding PMCF and what they do as a foundation. The concept of using a bold fact as a headline for the poster will effectively draw an audience to the cause/organization the poster was created for. The outcome of this poster is intended to inspire its audience to take action by donating to PMCF in order for them to continue in their efforts to find a cure for cancer. The poster will be successful if donations for PMCF increase.
Description
This poster was designed using a monochromatic colour scheme in order to emphasize the center illustration which plays as a metaphor for the main topic and quote. Typography was also used as a visual cue for the observer, drawing attention to the important information.
Course
Typography II
Objective
The project objective was to create a large format poster for a world day event. The poster needed to attract the target audience and display information in the appropriate hierarchy level based on importance.
Description
This poster was designed to be fun and approachable. Working as an invitation to an event regarding the progressive field of aviation. The illustration can be seen from afar, grabbing the attention of the appropriate audience and bringing them closer to inspect the information, while the playful typography is layered to be both visually appealing and easy to read.
Course
Digital Tools III
Objective
The project objective was to create a recipe book with a cover, spine, and a two-page spread. The book needed to include two different recipes accompanied by some illustrations. One major creative consideration for this project was the layout. It must have a flow that is easy to read and made sense to the viewer as they were expected to have a split focus between the book and the task at hand.
Description
Guided by the idea of comfort food, this recipe book was designed with a warm colour palette, watercolour illustrations, and fine-line detailing. The focus of this project was creating visual cues that can direct the viewer's eyes to the content they seek in the appropriate order.
