Indigenous 
By Gerhard Freundorfer, Creative Director, Spark
In the realm of corporate branding, a logo serves as a company's visual signature. This was a truth well understood by Amanda Moraal, a recent graduate and a gifted graphic designer at Spark, our student enterprise marketing agency, when she took on the challenging task of creating a new brand logo for Cygnet Aviation Academy in the summer of 2022.
Over a span of five weeks, Amanda Moraal's blend of creativity, dedication, and professional acumen led to the conception of a logo encapsulating the core of Cygnet’s identity. The design process, while rigorous, was a testament to her commitment and skill in navigating the complexities of brand communication.
What set Amanda apart in this project was her ability to effectively translate a strategic brief into a compelling visual narrative. She treated the logo not just as a design element, but as the embodiment of Cygnet’s brand ethos. With meticulous attention to detail, she crafted a logo that subtly yet powerfully communicates the company's core values and future ambitions.
The impact of her work can be measured by the overwhelmingly positive response from our client. Cygnet expressed deep satisfaction with her design, applauding her initiative, dedication, and professional handling of the project. Amanda not only met but exceeded their expectations, highlighting the importance and potential of innovative visual communication in today's business landscape.
This project is a prime example of the real-world impact our students at Spark are capable of creating, and a testament to the Graphic Design program at St. Lawrence College. Amanda’s achievement underscores the value of the hands-on experience that Spark provides to its student workforce, and the significant contributions they can make to the professional field.
We extend our commendations to Amanda Moraal for successfully completing this project. Her accomplishment not only showcases the exceptional talent within our student community, but also aligns with the high standards of work Spark strives to deliver to all our clients.