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MCOM 28

This course introduces the student to a variety of media alternatives available to advertisers. The course emphasizes strategic planning and the development of media campaigns to meet organizational objectives. Students will learn the steps involved in building a media campaign, how to assess relevant information and data about the media and how to present a media plan in report and PowerPoint formats. Data resources such as CARD – Canadian Advertising Rates and Data and various media databanks are utilized in this course.