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MARK 56

This course explores several important topics in marketing, not yet explored in-depth in the program’s other courses: digital analytics, new product development, pricing, international marketing, and marketing laws/regulations. Students learn new digital tools and have an opportunity to qualify for industry certification in digital analytics. Students also practice the process of product development, launching a product internationally, and developing a pricing strategy. Finally, students explore the most currently relevant aspects of laws and regulations applicable to marketing professionals.