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MARK 55

This course provides students with an in-depth knowledge of business to business marketing strategy, tactics, and activities, including supply chain management. Students examine and analyze management decisions pertinent to the B2B marketing environment through discussion, case study, lectures, guest speakers, and a marketing simulation. They are challenged to apply marketing concepts through a comprehensive simulations. Students are challenged to maximize their competitive advantage, research, anticipate, and respond to the market and competitors.