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MARK 5008

Over a 7-week period of the second semester, IMC students develop a comprehensive IMC plan  for real clients using the skills they have learned in their previous courses. From the RFP stage, to client briefings, strategies and execution, culminating in a final presentation to the client. The campaign will be of a caliber that clients may implement the proposed campaign using their own resources.

Students also complete digital marketing certifications over the course of Agency. These certifications build on the skills learned over the course of the IMC program and provide students with added credentials that enhance their marketability in the job force.