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MARK 202

This course is a continuation of MARK201. Its goal is to provide students with a sound grounding in the field of marketing. The first segment of the course concentrates on three elements of the marketing mix: price, distribution and marketing communications. The second segment focuses on emerging directions in marketing; specifically, the role of direct marketing, the unique aspects of services and non-profit marketing, global marketing and e-marketing. Additional emphasis will also be placed on the financial implications of marketing practice.
Prerequisite: MARK201