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MARK 18

This course introduces students to the field of Content Marketing. Students explore how brand content fits into an organization’s marketing strategy, and cultivate hands-on content planning, content management and content development skills. Students work with a variety of contemporary content formats and delivery methods and have an opportunity to gain a social media management certification. Students create a content plan and elements of a content library, aimed at engaging the target audience and moving them further along the path to purchase, from awareness to advocacy.