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Students will conduct the discovery work to identify their area of study and gain commercial support.  Students will operate independently to develop a deeper knowledge in an area of business/marketing that appeals to them, that has been approved by a recognized commercial organization and that is not available in our current course offerings.  Students will be pushed to apply higher order skills in critical thinking, research, analysis and presentation.  This study will be conducted under the supervision and guidance of a faculty member of the Marketing program.