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HOTE 24

This course introduces students to the segments of, and differences in, Heritage, Arts and Culture Tourism. Students explore in detail the economic and social benefits of a rich and vibrant heritage, arts and culture segment to Canada and recognize its importance to tourism and to the quality of life in our communities. Through lectures, classroom discussions, case studies, independent and group activities, students develop skills to plan heritage, arts and cultural experiences targeted to key visitor groups and attract funding opportunities.