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COMM 58

This is a course on the advanced communication and presentation skills and capabilities required of a marketing professional operating in a small to midsized firm without the support of an agency.  This course builds on the skills and capabilities developed in previous communication courses. In this course, students focus on practicing, refining and developing repeatable processes that will enable them to communicate in a manner that inspires their targeted audience to take the intended actions. Students prepare professional marketing materials and deliver presentations using current best practices in the field of marketing.