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Interactive Marketing Communications

Available at: Kingston


This program is designed to prepare students as strategists in interactive marketing communications (IMC). It will deepen the student's understanding of marketing communications in general, and develop new skills in planning and implementing IMC campaigns. From concept to execution and evaluation students will work to solve real challenges from real clients, and have some unique experiential learning opportunities.

“Too many people are still hung up with outdated artificial demarcations between ‘mainstream media’ and ‘social media’, arguing that one is more legitimate. This leads to flawed marketing and PR strategic decisions,” David Meerman Scott, a “thought leader” on digital and interactive marketing communications.

The study of IMC at St. Lawrence College practices an integrated approach to media (both traditional and digital) and an interactive approach to message. Hands-on practical experience is gained through a model interactive marketing agency, through the college's state-of-the-art Marketing Communications Centre; as well as a 6 - week work placement. Graduates will find work as digital strategists in ad agencies or marketing departments, or in organizations and agencies as account representatives. According to recent employment reports there is a critical shortage of trained digital strategists. 

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Career Opportunities:
The curriculum in this specialized program will be focused on "strategy development". The Interactive Marketing Communications certificate program at SLC will be graduating digital strategists. A survey of advertising agencies in Toronto suggests a growing demand for digital strategists.

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Program Name

Interactive Marketing Communications

Program Code



Ontario College Graduate Certificate

Start Dates


Program Duration

1 Year

Location (Campus)


Canadian Fees

To view a detailed fee schedule, please click here. The fee schedule will open as a PDF in a new window.

International Fees

To view a detailed International fee schedule, please click here. The fee schedule will open as a PDF in a new window.

Additional Costs

Students in this program are required to have a laptop computer, preferably a Mac laptop with Adobe Creative Cloud and Office 365. As well a USB key or external hard drive is needed.

Approximate costs:
1. Laptop - $1,500
2. Adobe Creative Cloud - $19.99/month USD
3. Office 365 - included in your SLC fees
4. USB key - $30

It is highly recommended that students wait until they start the program before purchasing any computer hardware or software. Discounts may be available.

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program.  Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals.  These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential.  For more details visit Bursaries and Scholarships.

Program Outline 2019-20

Semester 1 - 14 weeks
GRAP 5000 Digital Publishing (Web and Social)
MARK 5000 Interactive Web Marketing
MARK 5001 Integrated Marketing Communications
MARK 5002 Social Media Marketing Strategy
MARK 5003 Content Marketing & Video Strategy Editing
MARK 100 Market Research and Consumer Behavior

Semester 2 - 20 Weeks
CARE 5000 IMC Career Preparation
MARK 5007 Digital Campaign Evaluation (Web Analytics)
WORK 5000 IMC Work Placement
MARK 5009 Account and Project Management
MARK 5008 IMC Agency

Articulation & Credit Transfer Opportunities

SLC graduates have many options to continue their studies with post-secondary institutions across Canada and around the world. Agreements between SLC and other institutions that are specific to this program are listed below. In addition, there are many credit transfer pathway agreements between colleges and universities within the province of Ontario. Please also visit to search for options relevant to your program area of study.

    Admission Requirements

    Two or three year College Diploma or University Degree. 


    Health Requirements


    "I graduated from the Business Admin Marketing program at SLC about 3 years ago. While I loved that program and all it had to offer, I felt it was time to update my marketing skill set. The iMC program gave me the ability to learn about online marketing strategy and tactics, an introduction to the adobe suite, and the chance to work with real clients in an agency setting. With my three year marketing diploma, and now the one year iMC grad program under my belt, I feel I am a well rounded marketer with multiple skill sets to offer. In an ever changing industry, and an uncertain market, having the ability to wear multiple hats and be a jack of all trades, is essential. I would recommend this program to anyone looking to upgrade their marketing skills and keep themselves relevant in a lighting fast economy.

    Jamie Vinkle

    Program Contact

    Mary Deacon

    Admissions Information

    Connect with a Student Recruitment Officer:

    International Students Contact:

    Additional Information

    Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

    The development of the Interactive Marketing Communications program at St. Lawrence College (IMC@SLC) was done with input from agencies and organizations through the Interactive Advertising Bureau of Canada which represents more than 250 advertising organizations across Canada. IAB Canada (, is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Mobile and VideoGame Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.

    “The Internet is now the "HUB" of marketing communications with traditional media as spokes. Data is what drives everything.” Dawna Henderson, President and CEO of Henderson Bas Kohn

    "What was useful about my time at St. Lawrence was learning from teachers who are also experts in the field. Their insights into the industry were extremely valuable. Also, the competitions. Being put into intense case study situations where I had to critical think and problem solve is very similar to what happens day-to-day in the industry."
    Stephanie Dowhy, Advertising & Marketing Communications graduate - Account manager at The Hive Agency - Toronto

    "The best thing about my time at SLC was networking. Without knowing Brook and having the both he and Stephanie pave the way I don't know if I would have been able to secure my internship here at FUSE, though an internship is just a door way, it is up to you and your motivation to get all the way through the door."
    Amanda Wright, Advertising & Marketing Communications graduate - Fuse Marketing Group - Account Coordinator, Creative Resource Manager & Project Manager



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