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Business Marketing

Available at: Kingston


The two-year Business - Marketing program prepares you for success in the dynamic world of marketing.

The first year provides a solid grounding in the fundamentals of business administration and the second year introduces you to major areas of the marketing discipline including Quantitative Methods, Marketing Research, Sales, Integrated Marketing Communications, Digital Marketing and Social Media Platforms. You also build skills in Economics and Ven­ture Development. In addition, all students must complete courses in communications for marketers, careers and professional development as well as a 3-week full-time marketing internship.

Together, they offer a tremendous oppor­tunity to consolidate your learning and gain valuable practical experience in an industry or market of your choice.

The Marketing programs at St. Lawrence are recognized leaders in Ontario. St. Lawrence students have excelled at the Ontario Col­leges Marketing Competition over the last 22 years. More recently, ENACTUS SLC has garnered local, regional and national awards in a field of over 50 Canadian colleges and universities.

Students succeed, in large measure, because they are exposed to numerous opportunities and pathways to achieve success. All marketing faculty members are current in their fields and have significant employ­ment experience in marketing. In fact, a num­ber of faculty have national and international experience, and undertake marketing and management consulting projects on a regular basis.

*NOTE: You can start this program in October and January. Applicants should apply at as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice.




Career Opportunities

Graduates of the two-year Business – Marketing program at St. Lawrence College compete for the very best marketing jobs in Canada and else­where. Graduates find rewarding careers as marketing analysts, product managers, busi­ness intelligence analysts, professional sales representatives, community managers, social media managers and other digital marketing positions in a variety of industries, including media, communications and entertainment, consumer goods, technology, and financial services. Many graduates are also successful at starting their own businesses.

Apply now at 

With this program you’ll be career ready. Discover your career options at

Program Name

Business Marketing

Program Code



Ontario College Diploma

Start Dates

*Applicants should apply at OCAS as a Business Fundamentals student (K0973) and will transition into the Business program area of their choice.
May 2017 International Only

Program Duration

2 years

Location (Campus)


Canadian Fees

2017-18 tuition fees are $2,935.68. Compulsory fees are $1,202.15. All fees are subject to change for 2018-19.

International Fees

2017-18 International tuition fees are $13,800.00. Compulsory fees are $1,876.15. All fees are subject to change for 2018-19.
May 2017 intake for International students

Additional Costs

Scholarships and Bursaries

St. Lawrence College offers an extensive Student Scholarship and Bursary Program. Scholarships and bursaries for this purpose are sponsored by external organizations and private individuals. These awards recognize our academic excellence, community involvement, contribution to the quality of College life, outstanding achievement and professional potential. For more details visit Bursaries and Scholarships.

Program Outline 2017-18

Semester 1
ACCT 1 Introductory Accounting I
ADMN 1000 Introduction to Canadian Business
COMM 34 Introduction to College Communications
GENE 114 Professional Effectiveness
MATH 35 Business Mathematics
CARE 60 Career Development
COMP 222 Computer Application Fundamentals

Semester 2
BELE 2000 Business Elective 1
COMM 39 Communications for Business
ECON 1 Microeconomics
HUMA 53 Principles of Human Resources Management
MARK 201 Introductory Marketing I
MATH 53 Mathematics of Finance

Semester 3
MARK 2 Professional Selling
MARK 4 Retail Strategy Development
MARK 14 Integrated Marketing Communications I
MATH 1 Quantitative Methods for Marketing
GENE 60 Contemporary Topics in the Workplace
CARE 91 Career Strategies

Semester 4 
MARK 6 Special Topics in Marketing
MARK 9 Integrated Marketing Communications II
MARK 19 Marketing Research
MARK 102 Entrepreneurship & Venture Development
COMM 57 Communication Skills for Marketers
GENE General Education Course
WORK 64 Marketing Internship I*

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:

  • Grade 12 English at the C or U level
  • Grade 11 Math at the C, U or M level

For OSSD equivalency options, see Admission Requirements.


Health Requirements

Articulation & Credit Transfer Opportunities


SLC helped build the steps I needed to take to become successful in the marketing world.

Jason Moore

Program Contact

Pam Armstrong

Recruiting Contact

Recruitment Office

Additional Information

Programs at St. Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Program delivery can be run weekdays, weekends or evenings. Upon registration, each full-time student is provided a St. Lawrence College email account which is used to communicate important information about program or course events.

Students starting in January must take the second semester during the spring/summer in order to be on track for the third semester in the fall.

Advanced Standing

High school students with a minimum grade of 75% in Grade 12 M level accounting (BAT4M) are eligible to receive advanced standing in St. Lawrence College Introductory Accounting, ACCT 1. Once you have been accepted into your college program, contact your program coordinator for details.

Are you a McDonald's of Canada Restaurant employee? Find out about our NEW student transfer agreement. Link

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